Launching a company requires a strategic vision, lots of investment, time, and grit. And because it’s so important to create a powerful brand, entrepreneurs work really hard to develop an identity that captures their vision, sets them apart, and hopefully becomes an enduring icon.
As many entrepreneurs and high-growth companies know, when you’re quickly growing market share, keeping up can be challenging. You must hire and train quickly, invest in your product and services, and lead your organization through dynamic investment and change. But sometimes, in the evolution of the company, there comes a point when the brand you identified with so perfectly at first doesn’t quite fit any longer. When the brand no longer feels comfortable or aspirational, it may be time to consider an in-depth evaluation and rebrand. Here are two signs it might be time….