BRYNNE HERBERT AND THE STORY OF MOVE GUIDES FEATURED IN FORBES
By Brynne Herbert
Feb 19, 2015
Last month, I spoke with Forbes columnist, Alex Taub to share my story of building MOVE Guides and transforming the global mobility market with cloud technology. Read the full interview in Forbes.
After graduating from Yale and having spent much of my life as a national elite gymnast in the US, I started my career in investment banking. I worked at Lehman Brothers and Standard Chartered Bank throughout Asia and India, and learned first-hand how cumbersome and frustrating an international move can be.
I moved to London to begin my MBA at London Business School in 2010 and arrived to an apartment with no heat or running water. In a moment of total frustration, I asked my husband why it was so easy to plan vacation travel to just about anywhere in the world and so hard to plan an international move. He said, “Well, change it.”
I realised that I had a massive opportunity in front of me to dramatically disrupt a market. According to PwC, 89% of companies plan to increase their levels of mobile talent but only 2% believe their global mobility functions are world class. Looking at major global mobility trends such as increase in globalisation, evolution of cloud technology, and rising tax and compliance risks, I was determined to create a software that made it easy and efficient to move global talent around the world.
Fast forward to 2015, we have created a market leading software called the Talent Mobility Cloud and have clients such as Adobe, SurveyMonkey, lululemon, Tesco and many more. Located across four offices in Hong Kong, New York, San Francisco, and our headquarters in London, we have a growing team of over 15 nationalities, and have raised over $10 million in funding: most recently raising $8.2 million funding round which was led by VC group NEA.
Looking back at the past two years, I am most proud of the team we have created here at MOVE Guides. Markets change, products evolve but great teams and great ideas can make a lasting difference in the world.