There was a lot of discussion about the ‘consumerization of enterprise products’ at last month’s Dublin Web Summit. This means taking features and businesses models of the consumer web (transparency, cloud-hosting, mobile, clean user experience) and applying them to software products used by businesses. The concept is that, as organisations increasingly fight to attract and retain talent, employees increasingly function as consumers and demand high-quality technology experiences. This has brought about the ‘Bring Your Own Device’ (BYOD) movement and the widespread success of businesses like Salesforce, Box, Yammer and more. As global mobility transitions to serve new policies, employee demographics and talent retention goals, this concept could not be more relevant.

Nearly every organisation and global mobility department that we speak to at MOVE Guides is re-evaluating its policies and processes. Over the last five years, there has been a fundamental shift in policy types from long-term assignments to a multi-faceted matrix that also includes permanent transfers, local hires, lump sum moves and short-term assignments. At the same time, employees increasingly recognize the strong correlation between international experience and career development. In fact, our internal research at MOVE Guides shows that more than 92% of people expect to live and work abroad.

In this context, many employees no longer seek large financial incentives to remain with organisations and move abroad. Rather they want to stay with organisations that offer them opportunity and career development in their work, and the sophisticated technology products they’re accustomed to in the consumer web. Similarly, they decreasingly view organisations as paternalistic supporters, but rather view themselves as professional consumers who have options in other companies, countries and careers. Attracting and retaining the loyalty of these consumers is difficult.

Global mobility has a big role to play here and should be at the forefront of this change. They work with high-performing employees who acquire global capabilities critical in a global society. These people are tech-savvy and, in many instances, the early adopters for new consumer technology products. Yet, today there is very little consumer-facing technology available for global mobility professionals to offer employees.

At MOVE Guides, we are leading the charge in bringing features of the consumer web to global mobility, in much the same way that Salesforce brought them to sales departments. Aligning global mobility support solutions with the technology preferences employees will help organisations appeal to and retain key internationally competent staff.

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Brynne Herbert

About the author

Brynne Herbert

CEO and Founder

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